ASA will not reveal details of the chiropractic experts who are advising them. You know how to boil frogs?

 

Boiling-Frogs I wrote to the ASA asking them about their “Chiropractic experts” (I suspect they are “academics” who are on the GCC council). I also asked about the advice Osteopaths are giving their members in relation to making claims regarding digestive and circulatory problems. https://www.chiropracticlive.com/?p=826

This week the GCC met with all the UK associations and told them to relax everything was going to be fine, now the associations have convinced the vast majority of chiropractors to save the GCC by agreeing to waiver public hearings for the 700 complaints. Below is what the ASA have to say.

Dear Richard,

Thank you for your e-mail. Firstly, I would like to sincerely apologise for the delay in responding to you. We have been receiving a significant volume of enquiries during what is a very busy period for the organisation. I am sorry for any inconvenience that may have been caused by not getting back to you sooner.

In answer to your question, the ASA does have a list of expert advisers in a wide range of fields, whom we can call on it we are investigating a complaint about an ad with a particularly complex subject. However, we do not always require this external help, so I cannot guarantee that it was needed for the adjudication in question. Unfortunately, we cannot release the details of the experts we use, but they are often from universities, other regulators, Government departments etc.

In relation to your second point regarding the treatment of digestive and circulatory conditions, I would suggest you get in touch with Copy Advice, which is a free, confidential advice service for any non-broadcast advertisers, agencies and media owners. Copy Advice can advise on any questions you have about the advertising of your services. You can find out more information about Copy Advice, here.

Kind regards,

Michael

Michael Todd | Policy and Public Affairs Officer

Direct line 020 7492 2121 | E-mail michaelt@asa.org.uk

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Richard Lanigan
Richard Lanigan

Richard Lanigan DC.BSc (Chiro) MSc( Health Promotion) was born in North London 1957 of Irish Parents and was educated in Ireland. Originally trained as a PE teacher, he moved to Denmark 1979, where a serious knee injury got him interested in rehabilitation and training methods. Richard founded Denmarks premier fitness centre "Sweat Shop" in 1982 and travelled all over the world to find how best to prepare athletes for competition. In 1984 he became fitness and rehab consultant to the Danish national badminton teams, handball teams and many football club sides. This approach to optimal performance is normal in 2010, however back in the early 80s it was very revolutionary, when stretching was limited to putting on your socks and knee injuries were immobilised for months in plaster.
Richard developed rehabilitation and fitness programmes for many of Denmark’s top athletes including Kirsten Larsten and Ib Frederickson, all England singles badminton champions in late 80s. "Team Denmark" hired him and his facilities to help prepare many of Denmarks athletes for the LA and Seoul Olympics. In 1990 he worked with Anya Anderson, Olympic gold medallist and voted worlds best female handball player at the Atlanta Olympics.
Richard advised Copenhagen’s main teaching (Rigs) Hospital on starting their rehab facility in 1984. In the same year he started working with Denmarks leading chiropractor; Ole Wessung DC, who demonstrated the effectiveness of Chiropractic in improving athletic performance, so impressed was Richard that in 1990 he moved back to England to study chiropractic at Anglo European College of Chiropractic and was student president for two years between 1993-1995.

Richard was awarded a fellowship by the College of Chiropractors in 2008, however in January 2009 Richard chose to stop using the title chiropractor in the UK because the British regulatory body for chiropractic (The GCC) had not maintained international standards of chiropractic education in the UK and including prescribing medicines in the chiropractic scope of practice, a fig leaf for incompetent UK chiropractors to hide behind. Richard has another clinic in Dublin and is a member of the Chiropractic Association of Ireland and the European Chiropractic Union.
Richard has four children Eloise aged 3, Molly and Isabelle aged five and the eldest Frederik aged twenty one is pursuing a career as a professional tennis player and has represented Norway in the Davis Cup in 2006 & 2007. None of Richards children have ever taken any medicine, www.vaccination.co.uk they eat healthy food, take lots of exercise and have their spines checked every month, www.familychiropractic.co.uk
Richard has had much experience working in the Cuban health service where Doctors are keen to incorporate drug free interventions (acupuncture and chiropractic) and prevention in their health care programmes www.henryreevebrigade.org

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