ASA will not reveal details of the chiropractic experts who are advising them. You know how to boil frogs?


Boiling-Frogs I wrote to the ASA asking them about their “Chiropractic experts” (I suspect they are “academics” who are on the GCC council). I also asked about the advice Osteopaths are giving their members in relation to making claims regarding digestive and circulatory problems.

This week the GCC met with all the UK associations and told them to relax everything was going to be fine, now the associations have convinced the vast majority of chiropractors to save the GCC by agreeing to waiver public hearings for the 700 complaints. Below is what the ASA have to say.

Dear Richard,

Thank you for your e-mail. Firstly, I would like to sincerely apologise for the delay in responding to you. We have been receiving a significant volume of enquiries during what is a very busy period for the organisation. I am sorry for any inconvenience that may have been caused by not getting back to you sooner.

In answer to your question, the ASA does have a list of expert advisers in a wide range of fields, whom we can call on it we are investigating a complaint about an ad with a particularly complex subject. However, we do not always require this external help, so I cannot guarantee that it was needed for the adjudication in question. Unfortunately, we cannot release the details of the experts we use, but they are often from universities, other regulators, Government departments etc.

In relation to your second point regarding the treatment of digestive and circulatory conditions, I would suggest you get in touch with Copy Advice, which is a free, confidential advice service for any non-broadcast advertisers, agencies and media owners. Copy Advice can advise on any questions you have about the advertising of your services. You can find out more information about Copy Advice, here.

Kind regards,


Michael Todd | Policy and Public Affairs Officer

Direct line 020 7492 2121 | E-mail


Advertising Standards Authority

Mid City Place  71 High Holborn  London  WC1V 6QT

Telephone 020 7492 2222

Keeping advertising standards high

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