This “advice”was posted by chiropractic skeptic Blue Wode on Twitter this evening. Its from the UCA to its members. As one of the founder members of the UCA, I am curious how they square this advice with the original UCA core values and mission statement which I still subscribe to in practice and on my website. I practice traditional chiropractic, perhaps I the best and last of a dying breed in the UK. If the UCA is going ignore its core values, surely the chiropractic profession is better served having one chiropractic association singing from the GCC Hymm sheet, the GCC have articulated UK chiropractic practice and all registered chiropractors have signed up to it. Surely one chiropractic association would be a lot more beneficial to the public, than this divided profession hiding in their clinics, sending out confused messages through their representatives.
As so few traditional subluxation chiropractors in the UK have the courage of their convictions, why continue to “talk the talk” when you are only going to do it in the company of like minded chiropractors and you have no intention of standing up for what you claim to believe in.
Is it any wonder the skeptic community are laughing at chiropractors when after all thats happened, a chiropractic associations still has to advise its members ; “The use of the term subluxation is acceptable as long as you do not link it to the cause of disease “then they provide members as the BCA have done with a a list of conditions UK chiropractors can claim to treat. And then my favourite: “do not make claims to treat such conditions as cancer”.
Skeptics are always tweeting that chiropractors are making these sort of claims and I have always stated its not true. However one would have to ask oneself, why then is an association giving this advice to its members. Even the BCA woulf not be that stupid. Obviously the message of “dont mention children” has sunk in because there is no mention of infants, despite the fact, I have no doubt that chiropractic care helps infants with colic and otitis media. Soon chiropractors are going to be walking around their clinics like Basil Fawlty, in the German episode ” dont mention children”. The ASA can write to me any time they like and until they tell me who their chiropractic experts are, I wont pay a blind bit of attention to any of their decisions, thats all they can do is write nasty letters to people. Trust me chiropractics biggest problem are not skeptics and the ASA, I would have them all for light entertainment, as I recuperate from chemotherapy.
CHIROPRACTIC ADVERTISING & ‘CLAIMS’
We would like to remind our members to still be mindful of their obligations regarding
advertising. While the “mass complaints” regarding claims made have been
processed by the GCC and fortunately all cases against UCA members have been
found “no case to answer”, there have still been complaints made recently
regarding advertising and we would advise all chiropractors to regularly review their
We unfortunately do not feel that this is the last of the attacks on Chiropractic from
an increasingly organised “sceptic” community. It is important that you remain
vigilant and do not give ammunition to critics of our profession. We recommend
that you exercise caution if advertising the benefits of “condition” based care. The
use of the term subluxation is acceptable as long as you do not link it to the cause of
Be mindful that criticism of the profession may not be limited to advertising alone It is
also important to ensure that your staff are properly briefed and do not make claims
either over the telephone or to patients that cannot be supported by acceptable
There have been instances of patients recording conversations as part of GCC
complaints and of “mystery shopper” like visits for media investigation. Thus it is
advisable to focus on the goals of your care and the theory behind it rather than
making claims to treating particular conditions and certainly do not make claims to
treat such conditions as cancer. While you may care for such individuals, claiming to
treat the condition is not appropriate.
You should not only review your website but also any advertising on social media
sites such as Facebook or twitter. Whilst ‘You Tube’ is a great advertising ‘tool’ it is still
within the remit of the ASA’s CAP Copy Team and you should be mindful of this.
The following list of conditions have been accepted as having ‘moderate positive’
evidence of efficacy which you can claim to treat in advertising media:
• Joint pains including hip and knee pain from osteoarthritis as an adjunct to
core OA treatments and exercise
• Chiropractors may also refer to general aches and pains including those of
joints, muscle spasms and cramp
• General, acute and chronic backache, back pain (not arising from injury or
accident), including Lumbago
• Uncomplicated mechanical neck pain (as opposed to neck pain following
injury e.g. whiplash)
• Headache arising from the neck (i.e. cervicogenic)
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